Measuring Market Health

Measuring Market Health - Market Assessment

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Commerce Health Consulting conducts market assessments to help our clients understand opportunities for new product introductions, adjacent market entry, growth of existing portfolios, or just staying current and informed on the size and future trends of specific markets. Before developing a strategic plan, considering an acquisition, introducing line-extensions or new products, targeting specific demographics, or entering a new or adjacent market, it is imperative that businesses have a solid understanding of the market(s) they are targeting to enable sound decisions and ensure subsequent business success. At Commerce Health Consulting, we provide end-to-end solutions for assessing markets by employing; 1.) a thorough analysis of existing off-the-shelf market and industry data and research (public or acquired), 2.) in-depth interviews with category and market experts and thought leaders such as CEO’s, CFOs, COO’s, and heads of marketing, R&D, and sales, and 3.) primary quantitative research, when appropriate, to understand current and future purchase behaviors of consumers/end-users. In some cases, these assessments will also include qualitative research with consumers/end users to augment insights gleaned through other methodologies.

Measuring Business health

Measuring Business Health - Business Health Assessment™

Measuring Business Health - Business Health Assessment™

Measuring Business Health - Business Health Assessment™

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Commerce Health Consulting has developed a proprietary Business Health Assessment™ tool to help our clients better understand and improve the health and performance of their business. Using the Business Health Assessment™ tool, Commerce Health Consulting helps clients evaluate core business processes, functions and metrics that are essential to achieving profitable growth and market share gains. We start by inputting how well our client's business performs vs. the competition on topline growth, net profit, market share, operational efficiency, financial management and strategic and tactical planning. Outputs from the Business Health Assessment™ include an easy-to-interpret Business Health Dashboard™, which identifies key business strengths, weaknesses, opportunities and threats. These insights are used to develop a focused action plan that will improve business health, accelerate growth, improve profitability, and increase market share.

Measuring Business Health - Qualitative Research

Measuring Business Health - Business Health Assessment™

Measuring Business Health - Business Health Assessment™

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Commerce Health Consulting conducts qualitative market research, including focus groups and in-depth one-on-one interviews to help clients achieve a greater understanding of the viability of product or business concepts, direction of market trends, reactions to draft or finished advertisement, etc. At Commerce Health Consulting, we provide end-to-end solutions for qualitative focus groups and in-depth interviews including developing the research strategy, creating screening questionnaires and discussion guides, conducting interviews and moderating focus groups, interpreting and analyzing results, and synthesizing and presenting recommendations and actions to our clients. We have deep expertise in conducting qualitative research with consumers, physicians, patients, hospital administration, corporate and not-for-profit leadership and employees, and industry experts and key opinion leaders across all business sectors and markets.

Measuring Business Health - Quantitative Research

Measuring Business Health - Business Health Assessment™

Measuring Business Health - Quantitative Research

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Commerce Health Consulting conducts quantitative market research, including surveys and statistical modeling and analyses to help our clients make informed, data-based decisions about product features and benefits, business model offerings, brand positioning, advertising effectiveness, marketing investment mix, etc. At Commerce Health Consulting, we provide end-to-end solutions for quantitative market research and analytics from a simple assessment of brand awareness to the development of brand messaging and more complex conjoint analyses to determine which features and benefits will attract the greatest sales and brand conversion from end users. Commerce Health Consulting develops questionnaires, determines respondent targeting and sample sizes, manages the execution of surveys, analyzes and synthesizes the data, and presents recommendations and actions to our clients. Often, Commerce Health Consulting will recommend an approach that includes both quantitative and qualitative research to get a broader understanding of the business question being addressed by our clients.

Improving Business Health

Improving Business Health – Brand Management

Improving Business Health – Marketing and Advertising

Improving Business Health – Marketing and Advertising

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Commerce Health Consulting helps optimize and develop brands for greater business success. A brand is a name or symbol that represents an entity, product or service. Brands are initially created and defined by the manufacturer or service provider, but with time they become associated with consumers’ actual experiences and perception; "Perception is reality". Branding is a critical and often underestimated business discipline, so at Commerce Health Consulting, we help clients review their current and proposed brands to ensure they are appropriately defined, targeted, and supported by an achievable and impactful implementation plan. Because most brands are part of a broader family, Commerce Health Consulting considers each client’s overall brand structure and hierarchy before addressing individual brands. The way in which each brand or sub-brand is defined, communicated, and experienced is critical to the success of any business. Each brand must be believable, relevant, achievable, sustainable, and must represent what target customers want and expect. Commerce Health Consulting ensures that clients better understand, define and implement their existing brands while providing clear guidance on how to develop and execute successful brands for new products and services.

Improving Business Health – Marketing and Advertising

Improving Business Health – Marketing and Advertising

Improving Business Health – Marketing and Advertising

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Commerce Health Consulting develops scalable solutions for effective marketing strategies, plans and tactics. Commerce Health Consulting uses real-word experience to help clients determine the best marketing and advertising programs for the unique needs of their business. Our leadership Team has a proven track record in marketing and advertising, ranging from simple promotional tactics to award-winning national advertising and sports marketing campaigns. Each business is unique, so before defining solutions, Commerce Health Consulting works closely with clients to gain an in-depth understanding of their industry, market, competition and business goals. Whether clients need subtle improvements to existing materials or a fully integrated marketing plan, Commerce Health Consulting provides expertise and guidance along the way. Our end-to-end approach includes opportunity assessment, targeting, positioning, message development, and campaign execution. When necessary, Commerce Health Consulting utilizes qualitative and quantitative market research to ensure marketing content and campaigns are efficient, effective and impactful. Creating profitable growth and a positive return on investment is always our primary objective for clients.

Improving Business Health - Organizational Development

Improving Business Health – Business and Leadership Coaching

Improving Business Health – Business and Leadership Coaching

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Commerce Health Consulting provides guidance on organizational structures to help our clients optimize performance, eliminate inefficiencies, and maximize the skills of each individual member of their Teams and functions. Commerce Health Consulting also helps our clients make experience-based decisions about which organizational functions should be added, improved, expanded, reduced or eliminated to improve overall business performance. Organizational changes are never easy but are often necessary as businesses evolve. If done correctly these changes can greatly improve the operations and performance of any business. A common barrier to effective organizational development is a resistance to constructive external perspective either from within the company or outside. While many business leaders are capable of navigating through the process of optimizing their organizations, decisions that consider the inputs of experienced, unbiased sources tend to lead to better outcomes. At Commerce Health Consulting, we have real-world experience with organizational development and we use that experience in conjunction with the knowledge and expertise of our clients to make changes that deliver stronger business performance and better employee engagement.

Improving Business Health – Business and Leadership Coaching

Improving Business Health – Business and Leadership Coaching

Improving Business Health – Business and Leadership Coaching

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Commerce Health Consulting provides clients with experience-based coaching for business strategy, leadership, management, and communications. Commerce Health Consulting leadership has over twenty (20) years of real-world experience managing and leading large, medium and small organizations and businesses across multiple industries. This experience provides the tools and know-how to help business leaders at all levels develop strategy, implement change, structure organizations, drive employee engagement, and develop and deliver compelling presentations and communications. Great business leaders succeed not only by making sound decisions and taking action, but also by listening, observing and learning. Commerce Health Consulting provides businesses and individuals with coaching and advice to help them achieve their goals and desired results. From delivering an impactful presentation to building and leading a high-performance team, Commerce Health Consulting can help ensure success.